Mission & Values

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At Battalion Brands, our mission is to provide the necessary training, technology, and partnerships to help veterans become successful business owners, particularly in disaster-prone areas. We believe in creating a strong sense of community and financial security for those who have served. 

Play the Long Game

“Think legacy, not lottery.”

Focus on the system. There is no gain without some grind. Every estimate, every handshake, every completed job builds your brand. The money will follow.

Earn the Right to Be Referred

“Do the job so well they remember your name and forget your price.”

In roofing, your work is your reputation. Treat clients like partners, not transactions. Under-promise. Overdeliver. Make it easy for others to vouch for you.

Talk Like a Pro

“If you can’t explain it simply, you don’t understand it deeply.”

Roofing isn’t just about what you know, it’s about how well you communicate it. Practice the pitch. Translate complex systems into simple steps. Confidence comes from clarity, and clarity closes deals.

Lead Like You Mean It

“Stand tall, even when no one’s looking.”

Whether it’s on the roof or in a client meeting, you set the tone. Respect the customer. Respect the crew. Respect the craft. Leadership isn't a rank—it’s how you carry yourself.

Phone a Friend

“You’re in business for yourself, not by yourself.”

Battalion Brands isn’t just a playbook—it’s a team. If you’re stuck, speak up. Whether it’s pricing, production, or a pissed-off client, we’re here to help you talk it out and get it right. Use the network. That’s what it’s for.with the resources they need to live healthy, happy, and fulfilling lives.